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Privacy Policy

Last updated: July 2026

1. Introduction

Welcome to the Proboat website.

Proboat Ltd is committed to protecting your privacy and handling your personal information openly, fairly and securely. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your personal information when you visit or use our website.

This policy applies to all visitors to www.proboat.co.uk and to anyone who contacts us or does business with Proboat Ltd.

By using our website, you acknowledge that you have read this Privacy Policy.

2. Who We Are

Proboat Ltd is a UK company supplying marine equipment and products to the leisure and commercial marine industry.

For the purposes of UK data protection law, Proboat Ltd is the Data Controller, meaning we are responsible for deciding how your personal information is collected and used.

Our contact details are:

Proboat Ltd
Burnham Business Park
Burnham-on-Crouch
Essex CM0 8TE
United Kingdom

Telephone: 01621 785455

Email: info@proboat.co.uk

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

3. Information We Collect

The information we collect depends on how you use our website.

Information you provide

You may choose to provide us with personal information when you:

This information may include:

We only collect information that is relevant to providing our products and services.

Contact Forms
When you complete one of our online forms, we collect only the information necessary to respond to your enquiry or process your request. We use this information solely for the purpose for which it was provided and do not use it for marketing unless you have specifically requested to receive marketing communications.

Information collected automatically

When you visit our website, certain technical information is collected automatically. This may include:

This information helps us maintain the security of our website, improve its performance and understand how visitors use our services.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to ensure the website functions correctly, improve your browsing experience, analyse website traffic and, where you have given your consent, provide personalised advertising.

Some cookies are essential for the operation of the website and cannot be disabled.

Non-essential cookies, including analytics and advertising cookies, are only used after you have given your consent through our cookie banner. You can change or withdraw your consent at any time by using the Cookie Settings link available on our website.

Further information about the cookies we use is available in our separate Cookie Policy.

You can review or change your cookie preferences at any time by clicking the "Cookie Preferences" link displayed at the bottom of every page on our website.

Information from Third Parties

We may receive information from trusted third-party service providers where this is necessary to provide our services or measure the effectiveness of our advertising.

For example, if you arrive at our website by clicking a Google advertisement, Google may provide us with information that helps us understand whether that advertisement resulted in a website visit or enquiry. This information does not normally identify you personally unless you have separately provided us with your details.

We do not buy or sell personal information.

4. How We Use Your Information

We only use your personal information where we have a legitimate business reason to do so or where required by law. We do not sell your personal information to third parties.

Depending on how you interact with our website, we may use your information for the following purposes:

To Respond to Your Enquiries

When you contact us by email, telephone or through one of our online forms, we use the information you provide to:

To Process Orders

Where you place an order with Proboat, we use your information to:

To Improve Our Website

We continually monitor how visitors use our website so that we can improve its performance and make it easier to use.

This may include analysing:

Where required by law, this information is only collected after you have provided your consent through our cookie banner.

Google Analytics

With your consent, we use Google Analytics 4 (GA4) to help us understand how visitors use our website.

Google Analytics may collect information such as:

This information helps us improve our website and the services we provide.

Google Analytics cookies are only activated after you have given your consent.

Google Advertising Services

We use Google advertising services, which may include:

These services help us understand whether our advertising is effective and allow us to display relevant advertisements to people who may be interested in our products.

With your consent, Google may collect information such as:

Google may combine this information with information collected from other websites and services in accordance with its own Privacy Policy.

Advertising cookies are only placed on your device after you have given your consent.

Google Consent Mode

Our website uses Google's Consent Mode to respect the choices you make through our cookie consent banner.

Your consent preferences determine whether Google services are permitted to collect information for:

If you decline non-essential cookies, Google services operate in a limited mode or may not collect personal information, depending on the type of service being used.

You may change or withdraw your consent at any time by selecting the Cookie Settings option available on our website.

Google's Processing of Data

Some information collected through Google services is processed by Google on our behalf.

Google may process personal information on servers located in the United Kingdom, the European Economic Area (EEA), the United States and other countries where Google or its partners operate.

Google applies contractual and technical safeguards designed to protect personal information when transferring data internationally.

Further information about how Google processes data is available in Google's Privacy Policy and Google's Business Data Responsibility documentation.

Sharing Your Information

We only share personal information where it is necessary to operate our business.

This may include trusted service providers such as:

These organisations are only permitted to use your information for the services they provide to us and are required to protect it in accordance with applicable data protection laws.

We do not sell, rent or trade your personal information to third parties for their own marketing purposes.

Legal Requirements

We may disclose personal information where required to do so by law, regulation or a lawful request from a public authority, court or law enforcement agency.

We may also disclose information where necessary to establish, exercise or defend our legal rights or to protect our business, customers or employees.

Marketing Communications

From time to time, we may send existing customers and trade account holders information about new products, product updates, special offers and other news that we believe may be relevant to their business.

Where required by law, we will only send marketing emails to individuals who have given their consent to receive them. In other cases, we may contact existing customers where permitted under applicable UK privacy and electronic communications legislation.

Every marketing email we send includes a simple way to unsubscribe. You may also ask us to remove you from our mailing list at any time by contacting us at info@proboat.co.uk.

We do not sell or share our mailing list with other organisations for their own marketing purposes.

5. Our Legal Basis for Processing Your Information

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for collecting and using your personal information.

Depending on the circumstances, we rely on one or more of the following lawful bases:

Performance of a Contract

We process your personal information where it is necessary to fulfil a contract with you, or to take steps at your request before entering into a contract. This includes processing orders, supplying products, arranging deliveries, managing trade accounts and providing customer support.

Legitimate Interests

We may process your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Examples include:

Consent

Where required by law, we will ask for your consent before processing your personal information.

This includes, where applicable:

You may withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before your consent was withdrawn.

Legal Obligations

We may process personal information where necessary to comply with our legal obligations, including tax, accounting, fraud prevention and other regulatory requirements.

6. How Long We Keep Your Information

We only keep personal information for as long as it is necessary for the purpose for which it was collected or to comply with our legal obligations.

Typical retention periods include:

Where information is no longer required, it will be securely deleted or anonymised.

7. Keeping Your Information Secure

We take the security of your personal information seriously.

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures include, where appropriate:

Although we make every reasonable effort to protect your information, no method of transmitting information over the Internet or storing electronic data can ever be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security.

8. International Transfers of Personal Information

Some of the third-party services we use, including certain Google services, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information in accordance with UK data protection law.

These safeguards may include the use of approved contractual clauses or other lawful transfer mechanisms recognised by the UK Information Commissioner's Office (ICO).

9. Your Privacy Rights

Under UK data protection legislation, you have a number of rights regarding your personal information.

These may include the right to:

These rights are subject to certain legal exceptions.

We will respond to requests without undue delay and, in most cases, within one calendar month.

If you wish to exercise any of your rights, please contact us using the contact details provided in this Privacy Policy.

If you are not satisfied with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO).

Further information is available from the ICO at www.ico.org.uk.

10. Children's Privacy

Our website is intended for use by adults and businesses operating within the marine industry. It is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that personal information relating to a child has been provided to us without appropriate consent, we will take reasonable steps to delete it.

11. Managing Your Cookie Preferences

When you first visit our website, you will be asked whether you wish to accept or reject non-essential cookies.

You may choose to:

Your choices determine whether analytics and advertising cookies, including those used by Google services, are placed on your device.

You can change or withdraw your consent at any time by selecting the Cookie Settings link available on our website.

Please note that disabling certain cookies may affect the functionality of some parts of the website.

Further information is available in our Cookie Policy.

12. Third-Party Websites

Our website may contain links to other websites operated by third parties.

This Privacy Policy applies only to www.proboat.co.uk. We are not responsible for the privacy practices or content of external websites, and we encourage you to read their own privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or the way we operate our business.

Any changes will be published on this page and will take effect immediately upon publication unless otherwise stated.

The date shown at the top of this Privacy Policy indicates when it was last updated.

14. Contacting Us

If you have any questions about this Privacy Policy or the personal information we hold about you, please contact us.

Proboat Ltd
Burnham Business Park
Burnham-on-Crouch
Essex CM0 8TE
United Kingdom

Telephone: 01621 785455

Email: info@proboat.co.uk

15. Your Right to Complain

If you believe we have not handled your personal information in accordance with applicable data protection law, we hope you will contact us first so that we have the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.

Information about making a complaint can be found on the ICO website:

https://www.ico.org.uk

16. Google Services

Our website uses a number of services provided by Google to help us improve our website, measure its performance and provide useful features to our visitors.

These services currently include:

Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors use our website. This helps us analyse website traffic, identify popular pages, improve website performance and enhance the user experience. Google Analytics is only activated after you have given your consent to analytics cookies.

Google Ads
We use Google Ads to promote our products and measure the effectiveness of our advertising campaigns. Where you have given your consent, Google may use cookies and similar technologies to determine whether advertisements result in visits to our website or customer enquiries.

Google Maps
Some pages on our website contain embedded Google Maps to help visitors locate our business or other relevant locations. When viewing pages containing Google Maps, Google may collect technical information such as your IP address and browser details in accordance with its own Privacy Policy.

YouTube Videos
Our website may include videos hosted on YouTube. When you view an embedded YouTube video, YouTube may place cookies or collect information about your interaction with the video, depending on your cookie preferences and whether you are signed in to your Google account.

Your Consent

Analytics, advertising and other non-essential Google services are only activated after you have provided your consent through our cookie banner.

You may withdraw or change your consent at any time by selecting the Cookie Settings option available on our website.

Google's Processing of Personal Information

Google may process personal information on servers located in the United Kingdom, the European Economic Area (EEA), the United States and other countries where Google operates. Where personal information is transferred internationally, Google applies safeguards in accordance with applicable data protection legislation.

Further information about how Google processes personal information can be found at:

Google Privacy Policy
https://policies.google.com/privacy

Google Business Data Responsibility
https://business.safety.google/privacy/

Google Privacy & Terms
https://policies.google.com/

Last Updated: July 2026